Welcome to Reason cropped-rr-icon-200x200_s11.png Rhyme.

Reason & Rhyme is an independent consultancy specialised in sustainability.

Located in Brussels, Reason cropped-rr-icon-200x200_s11.png Rhyme effectively combines strategic counsel, EU-advocacy and communications.

We bring together stakeholders, build integrated communications strategies and create effective content to promote your sustainable development and impact. The main area of expertise is in circular business models and relevant E.U. policies.

Clients that trust in our services range from large corporations and SMEs to industry associations from the manufacturing, packaging, FMCG, retail, transportation and chemicals industries.

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Services

The work of Reason cropped-rr-icon-200x200_s11.png Rhyme is all about engaging with stakeholders and communicating about sustainability.

We help shape your corporate responsibility narrative, weave it into different areas and forms of communications and make sure it resonates with your key audiences and within your organisation.

We believe that sustainability communications should be integrated, authentic and consistent to create positive momentum for sustainable growth.

Because where there’s a Reason, there’ll be Rhyme.

 

cropped-rr-icon-200x200_s11.png   Communications

cropped-rr-icon-200x200_s11.png   Strategy

cropped-rr-icon-200x200_s11.png   Public Affairs

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About

Reason cropped-rr-icon-200x200_s11.png Rhyme provide insights and assistance to organizations of any type, size, or industry that pursue a sustainable business approach for long-term growth.

Our mission is to increase the impact of an organization’s sustainable conduct by building integrated communications strategies, designing effective content and tools, and connecting internal resources.

Reason & Rhyme is directed by Michael Laermann, an independent sustainability and communications consultant, who draws on more than 20-years of experience from the private sector in the disciplines of communications, journalism, public affairs, and marketing.

Michael is working out of Brussels, Belgium, and communicates in five languages, including English, French, German, Spanish and Dutch.

Just pick a language and a question to start a conversation.

Connect on LN button

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Insights

Welcome to Reason cropped-rr-icon-200x200_s11.png Rhyme Insights

This is where I share my insights and thoughts about how smart communication can fuel the impact of corporate sustainability strategies.

Enjoy the read and drop me a line with your comments and questions.

 

Discussion: How to allocate and communicate recycled content in packaging?

Posted on by Michael

In this op-ed discussion between three family-run companies from the consumer goods and recycling industries, their CEOs call for a mass balance method where recycled content is allocated proportionally to all products of a recycling process at batch level. A label claiming „Made from 100% recycled content” should only be allowed for packaging products fully made from recyclate. Otherwise, it should be considered as greenwashing.

Into the Crucible: Will the European Chemicals Industry Rise to the Circularity Challenge?

Posted on by Michael

Chemicals are a critical, but often overlooked, factor of success for a circular economy. 96% of all products on European markets, from food to medical treatments, from buildings to consumer electronics, rely on chemicals, so this shouldn’t come as a surprise. But what does circularity mean for the future of the chemicals industry? Should it embrace circular systems or resist them?

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Contact

Let’s start a conversation: