Welcome to Reason cropped-rr-icon-200x200_s11.png Rhyme.

We are a collective of experts providing sustainability and communications solutions.

Our mission is to boost the positive impact from an organisation’s responsible business conduct through integrated communications.

We build effective strategies, design content, and bring in line internal protagonists to present your sustainability message with one powerful voice.

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Our insights and services are about how to engage and communicate with your stakeholders on sustainability. We help shape your corporate responsibility narrative, weave it into all areas and forms of communications, and make sure it resonates with the audiences you care for.

We firmly believe that, if performed consistently, sustainability communications will lead to better reputation and performance.

No more silos. Act and speak out on your values as One.


 cropped-rr-icon-200x200_s11.png   Strategy Consulting

 cropped-rr-icon-200x200_s11.png   Communications

 cropped-rr-icon-200x200_s11.png   Reporting

 cropped-rr-icon-200x200_s11.png   Training

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Reason & Rhyme provides insights and assistance to organisations of any type, size or industry, that pursue sustainability as a warrant for long-term growth.

Our mission is to increase the impact of an organisation’s sustainable conduct by building integrated communications strategies, designing effective content, and aligning internal resources.

Reason & Rhyme is directed by Michael Laermann, an independent sustainability and communications professional, who draws on more than 20-years of experience from the private sector in the disciplines of corporate, internal, and marketing communications, sustainability strategies, and branding.

Industries include transportation, hospitality, health, IT, professional services, entertainment, international trade, telecoms, energy, and chemical.

Working together with professional partners throughout Europe, Michael uses his expertise from the world of business and sustainability, along with his proximity to EU-policy makers, to provide strategic advice, hands-on communications support and customised training.

He is working out of Brussels, Belgium, and communicates in five languages – English, French, German, Spanish and Dutch.

Let’s pick a language and a question to start a conversation.

Connect on LN button

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Welcome to Reason cropped-rr-icon-200x200_s11.png Rhyme Insights

This is where I share my insights and thoughts about how smart communication can fuel the impact of corporate sustainability strategies.

Enjoy the read and drop me a line with your comments and questions.


Into the Crucible: Will the European Chemicals Industry Rise to the Circularity Challenge?

Chemicals are a critical, but often overlooked, factor of success for a circular economy. 96% of all products on European markets, from food to medical treatments, from buildings to consumer electronics, rely on chemicals, so this shouldn’t come as a surprise. But what does circularity mean for the future of the chemicals industry? Should it embrace circular systems or resist them?

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Let’s start a conversation: