In this op-ed discussion between three family-run companies from the consumer goods and recycling industries, their CEOs call for a mass balance method where recycled content is allocated proportionally to all products of a recycling process at batch level. A label claiming „Made from 100% recycled content" should only be allowed for packaging products fully made from recyclate. Otherwise, it should be considered as greenwashing.
Chemicals are a critical, but often overlooked, factor of success for a circular economy. 96% of all products on European markets, from food to medical treatments, from buildings to consumer electronics, rely on chemicals, so this shouldn’t come as a surprise. But what does circularity mean for the future of the chemicals industry? Should it embrace circular systems or resist them?
Interview with Kęstutis Sadauskas, Director for Circular Economy & Green Growth at the European Commission’s DG Environment, about the EU’s upcoming “Chemicals Strategy for Sustainability”
Reason & Rhyme 